How to Add Curb Appeal to Your Oregon Business Before the Holiday Rush
The holidays are fast approaching, and with them comes a surge in shoppers, diners, and visitors. Whether you run a retail store in Portland, a café in Hillsboro, or a boutique on the Oregon Coast, first impressions matter — especially during the busiest season of the year.
If your storefront or business exterior could use a refresh, now is the perfect time to make those updates before the holiday rush begins. At Forged Built, we help Oregon businesses enhance their curb appeal quickly, safely, and professionally — even in the rainy season.
Here are some practical and high-impact ways to make your property shine bright and stand out to customers this winter.
💡 1️⃣ Brighten Up With Exterior Lighting
With shorter days and longer nights, outdoor lighting is essential this time of year — both for safety and for attracting customers. A well-lit storefront not only looks more inviting but also helps people feel comfortable approaching after dark.
Consider:
• Installing LED string or accent lights to highlight architecture or signage
• Adding pathway and parking lot lighting for safety and visibility
• Using energy-efficient floodlights or wall sconces to brighten entrances
• Integrating holiday-themed lighting to create a cheerful seasonal atmosphere
Pro Tip: LED lighting lasts longer and uses up to 75% less energy than traditional bulbs — perfect for businesses looking to save money during winter.
🪧 2️⃣ Refresh Your Signage
Your business sign is often the first thing people notice — and the clearer and cleaner it looks, the better. If your sign is faded, outdated, or hard to see in low light, it may be time for an upgrade.
We can help you:
• Replace or repair aging sign mounts and lighting fixtures
• Install backlit or halo-lit signs that stand out at night
• Repaint or pressure wash existing signage for a fresh look
• Add temporary seasonal signage for holiday promotions
A new or refreshed sign doesn’t just improve aesthetics — it directly impacts brand perception and customer confidence.
🚪 3️⃣ Upgrade Your Entryway for a Warm Welcome
Your entryway is where first impressions happen — and where Oregon’s fall weather can really take its toll. Wet leaves, muddy walkways, and dark doorways can turn customers away if not properly maintained.
Our construction and remodeling experts can:
• Repair or replace cracked concrete or uneven sidewalks
• Install weather-resistant entry mats or covered awnings
• Refinish or replace front doors and thresholds
• Add planters, seasonal décor, or fresh paint for a welcoming look
Bonus: Entryway improvements not only boost curb appeal but also improve accessibility and safety for your customers.
🧱 4️⃣ Repair Sidewalks and Outdoor Surfaces
Small cracks, puddles, or uneven areas in front of your business can be a liability — and an eyesore. With Oregon’s heavy rain, these issues only worsen over time.
November is a great month to schedule:
• Concrete repairs or replacement before freezing temperatures arrive
• Drainage solutions to prevent puddles or pooling water
• Curb and gutter upgrades for long-term property protection
• Power washing and resealing for a clean, professional finish
Taking care of these fixes now ensures your business looks sharp and stays safe through winter.
🌲 5️⃣ Add Seasonal Touches for Extra Charm
Simple, tasteful holiday decorations can draw attention and put customers in a cheerful mood. You don’t need to go overboard — just focus on clean, cohesive décor that complements your business style.
Ideas include:
• Window boxes with winter greenery or lights
• Decorative lighting along rooflines or railings
• Temporary banners or wreaths featuring your brand colors
• Subtle LED lights or projections that stand out after dark
If your business wants to go big, Forged Built also offers professional holiday light installation and seasonal exterior maintenance — all handled safely by our licensed construction team.
🧰 6️⃣ Schedule Preventive Maintenance
While you’re improving your curb appeal, it’s a good idea to check the overall condition of your building exterior. We can handle:
• Roof and gutter inspections
• Siding and paint touch-ups
• Window and door sealing
• Parking lot or walkway repairs
These proactive steps protect your property investment and ensure your business looks its best — not just for the holidays, but all year long.
🕒 Don’t Wait — The Holidays Are Almost Here
A beautiful, well-maintained storefront can make the difference between catching someone’s eye and being overlooked. Customers are drawn to bright, clean, and welcoming spaces — especially in Oregon’s gray winter months.
At Forged Built, we’re ready to help businesses across Portland, Hillsboro, Salem, and all the beautiful little towns in between, get ready for the holiday season with high-quality exterior improvements, lighting, and maintenance.
🎄 Make your business shine this season — contact us today!
📞 (971) 486-6587
📧 Levi@forgedbuilt.com
Marketingteam@forgedbuilt.com
🌐 www.forgedbuilt.com
Follow us on Facebook and Tik Tok
CCB#246536
